Hanshow Shelf Edge Digital Signage HS-AT2311 Product Manual V1.0.0 HS-SIGNAGE-AT2311001 For more information, visit our website at: http://www.hanshow.com Hanshow Shelf Edge Digital Signage HS-AT2311 Product Manual STATEMENT This document and all its contents contained remain the proprietary material of Zhejiang Hanshow Technology Co., Ltd. (Hanshow) and are protected by Chinese laws and applicable international conventions on copyrights. Any reproduction, transmission, disclosure, revision, modification or use otherwise of this document or the whole or part of its contents, in whatever form and by whatever means, is not permitted without prior express written authorization from Hanshow. Offenders will be liable for any and all damages caused by their offence hereof and will be subject to all remedies that Hanshow is entitled to seek under applicable laws. Changes or modifications not expressly approved by the party responsible for compliance could void the user's authority to operate the equipment. This equipment has been tested and found to comply with the limits for a Class B digital device, pursuant to Part 15 of the FCC Rules. These limits are designed to provide reasonable protection against harmful interference in a residential installation. This equipment generates uses and can radiate radio frequency energy and, if not installed and used in accordance with the instructions, may cause harmful interference to radio communications. However, there is no guarantee that interference will not occur in a particular installation. If this equipment does cause harmful interference to radio or television reception, which can be determined by turning the equipment off and on, the user is encouraged to try to correct the interference by one or more of the following measures:
Reorient or relocate the receiving antenna. Increase the separation between the equipment and receiver. Connect the equipment into an outlet on a circuit different from that to which the receiver is connected. Consult the dealer or an experienced radio/TV technician for help. This product is designed to be used indoors. The distance between user and device should be no less than 20cm. I Hanshow Copyright Reserved Zhejiang Hanshow Technology Co., Ltd. Hanshow Shelf Edge Digital Signage HS-AT2311 Product Manual ABOUT THE DOCUMENT The manual mainly introduces functions, structure, hardware parameters, performance, installation, and precautions for shelf edge digital signage HS-AT2311. Thank you very much for shelf edge digital signage HS-AT2311. Please read the product manual carefully before using this product, retain the document for subsequent use or for the next owner. If the instructions contained in this manual are insufficient to resolve issues that occur during device operation or maintenance, please contact Hanshow Technical Customer Service Center (400-0365-305) directly, we will provide you with multi-channel technical services. TARGET USERS This document provides engineers with necessary data and related guidelines. Users must master the basic knowledge on communication, DSP, and ARM. This document is applicable to:
Testing engineers Technical support engineers Service engineers SYMBOL DESCRIPTION Description Icon Information indicated with this icon should be paid special attention to by the reader Information indicated with this icon is the explanation on the formal text for the readers to comprehend the text better
[X-X]
It means special noun definition is provided here II Hanshow Copyright Reserved Zhejiang Hanshow Technology Co., Ltd. Hanshow Shelf Edge Digital Signage HS-AT2311 Product Manual EXPLANATION OF TERMS Term Expanded form Description Local Area Network Local Area Network Liquid Crystal Display Liquid Crystal Display Radio Frequency Radio Frequency RS232 EIA-RS-232 EIA-RS-232 Universal Serial Bus Universal Serial Bus Wireless Fidelity Wireless Fidelity LAN LCD RF USB Wi-Fi III Hanshow Copyright Reserved Zhejiang Hanshow Technology Co., Ltd. Table of Contents Table of Contents STATEMENT ................................................................................................................................ I ABOUT THE DOCUMENT .......................................................................................................... II TARGET USERS ......................................................................................................................... II SYMBOL DESCRIPTION ............................................................................................................ II EXPLANATION OF TERMS ....................................................................................................... III Table of Contents ...................................................................................................................... IV 1 Overview ................................................................................................................................... 1 1.1 System structure ............................................................................................................ 1 1.2 Performance .................................................................................................................. 2 1.3 Functions ....................................................................................................................... 3 2 Hardware features .................................................................................................................... 4 2.1 Specifications ................................................................................................................. 4 2.2 Physical interfaces ......................................................................................................... 6 2.3 Nameplate ..................................................................................................................... 7 2.4 Appearance parameters ................................................................................................ 8 3 Installation ................................................................................................................................. 9 3.1 Description ..................................................................................................................... 9 3.2 Installation accessories ............................................................................................... 10 4 Operations .............................................................................................................................. 11 4.1 Network settings .......................................................................................................... 11 4.1.1 Wi-Fi settings ...................................................................................................... 11 4.1.2 Ethernet settings ................................................................................................. 13 4.2 System upgrade ........................................................................................................... 14 5 Activation ................................................................................................................................ 15 6 Packing list .............................................................................................................................. 16 6.1 Packing diagram .......................................................................................................... 16 6.2 Package contents ........................................................................................................ 16 IV Hanshow Copyright Reserved Zhejiang Hanshow Technology Co., Ltd. List of Figures List of Figures Figure 1-1 Shelf edge digital signage system structure ......................................... 1 Figure 2-1 HS-AT2311 physical interfaces ............................................................ 6 Figure 2-2 HS-AT2311 nameplate ......................................................................... 7 Figure 3-1 HS-AT2311 installation ......................................................................... 9 Figure 3-2 HS-AT2311 standard installation accessories .................................... 10 Figure 3-3 HS-AT2311 assembly diagram .......................................................... 10 Figure 4-1 Network settings selection page ......................................................... 11 Figure 4-2 Turn on wireless network connection ................................................. 11 Figure 4-3 Enter wireless network password ....................................................... 12 Figure 4-4 Tap Advanced options to set static IP ................................................ 12 Figure 4-5 Wireless network connected successfully .......................................... 13 Figure 4-6 Ethernet settings ................................................................................ 13 Figure 6-1 HS-AT2311 packing diagram ............................................................. 16 V Hanshow Copyright Reserved Zhejiang Hanshow Technology Co., Ltd. List of Tables List of Tables Table 1-1 HS-AT2311 basic configuration ............................................................. 2 Table 2-1 HS-AT2311 specifications ..................................................................... 4 Table 2-2 HS-AT2311 interface functions .............................................................. 6 Table 2-3 HS-AT2311 nameplate information ....................................................... 8 Table 2-4 HS-AT2311 appearance parameters ..................................................... 8 Table 4-1 Wireless network static IP configuration options ................................. 12 Table 4-2 Ethernet static IP configuration options ............................................... 14 VI Hanshow Copyright Reserved Zhejiang Hanshow Technology Co., Ltd. Hanshow Shelf Edge Digital Signage HS-AT2311 Product Manual 1 Overview HS-AT2311 is the first-generation shelf edge digital signage independently developed by Hanshow. With its high integration, HS-AT2311 meets the requirements for higher performance, nice appearance, shelf match, appropriate space, and low power consumption of shelf edge digital signage; thus providing users with better marketing business experience. HS-AT2311 can access the Internet by Wi-Fi connection in 2.4G/5G wireless frequency band, or access 100M Ethernet by cable connection from a Type-C to RJ45 port, performing data transmission and information interaction with the backend cloud server. Equipped with a high-performance quad-core 64-bit ARM Cortex-A53 processor, and integrated with multi-functional modules such as Wi-Fi, 100M-PHY, and Video Codec, HS-AT2311 is Hanshows multi-service product developed for digital shelf and marketing services. 1.1 System structure The shelf edge digital signage system consists of shelf edge digital signage, Wi-Fi, and cloud data center (server). Shelf edge digital signage displays the data transmitted from the data center server, such as advertising videos and ESL information. The system structure is shown in Figure 1-1. Figure 1-1 Shelf edge digital signage system structure 1 Hanshow Copyright Reserved Zhejiang Hanshow Technology Co., Ltd. Hanshow Shelf Edge Digital Signage HS-AT2311 Product Manual 1.2 Performance HS-AT2311 is an important component of Hanshow digital shelf and marketing system. As a terminal display device, it is responsible for displaying the data transmitted from the data center server. Connected with the digital marketing system through wireless network interface (Wi-Fi), HS-AT2311 establishes two-way 2.4G/5GHz wireless communication with Wi-Fi. Downlink: HS-AT2311 receives Wi-Fi downlink packets and displays the data transmitted from the data center server, such as advertising videos and ESL information. Uplink: HS-AT2311 reports the collected sensor data to the cloud server. Table 1-1 shows the basic configuration information of HS-AT2311. Table 1-1 HS-AT2311 basic configuration Description Android 7.0, responsible for data interaction with Wi-Fi, including registration of shelf edge digital signage, sensor data collection and processing, and data transmission. Supports online upgrade. Supports Wi-Fi 2.4G/5GHz communication to ensure high data transmission rate and improve channel utilization. in accordance with IEEE 802.11ac/a/b/g/n Name Operating system RF system Wi-Fi Bluetooth
(optional) Memory 1GB DDR4 + 8GMB eMMC 2.4G/5G dual standards, time-sharing frequency, Bluetooth V4.1 (1/2/3Mbps) Audio port Dual channel 3W speaker Power supply DC12V-2A power adapter Management configuration Web configuration mode LCD 23.1-inch shelf edge digital signage with 1920*158 resolution Serial port In accordance with RS232 protocol. The serial port extended from Type-C port can support debugging. External USB USB1 (Extend from Type C for U disk upgrade) USB2 (Compatible with existing structure, mouse extension, U disk upgrade) Ethernet port Standard 100M Ethernet RJ45 port extended from Type-C port 2 Hanshow Copyright Reserved Zhejiang Hanshow Technology Co., Ltd. Hanshow Shelf Edge Digital Signage HS-AT2311 Product Manual Name Description MPEG-1, MPEG-2, MPEG-4, H.263, H.264, VC1, RV, and other video formats Media playback Image format:
JPG, BMP, PNG, GIF and other image formats Video format:
Up to 1080p Rotate/slide show Up to 4096*4096 1.3 Functions HS-AT2311 supports the following functions:
Price display Promotion management Advertising management Advertising content management Precision marketing Split screen display Multi-screen splicing Scheduled distribution Multiple content formats 12V safe voltage Bracket customization 3 Hanshow Copyright Reserved Zhejiang Hanshow Technology Co., Ltd. Hanshow Shelf Edge Digital Signage HS-AT2311 Product Manual 2 Hardware features This chapter describes specifications, physical interfaces, nameplate information, and appearance parameters of HS-AT2311. 2.1 Specifications Table 2-1 describes HS-AT2311 specifications. Table 2-1 HS-AT2311 specifications Power module Input voltage DC 12V Maximum current 2A Rated current 0.92A Rated power 11W Other Overload/overvoltage/overheat protection Main configuration CPU frequency 2.0GHz quad-core 64-bit high-performance Cortex-A53 processor Memory 1GB DDR4 + 8GB eMMC Operating system Android 7.0 Wi-Fi RF module (2.4G/5G module) Working frequency 2400MHz ~ 2483.5MHz, 5150MHz ~ 5850MHz Channel bandwidth 20/40/80MHz Modulation mode DBPSK/DQPSK/CCK(DSSS)/BPSK/QPSK/16QAM/64QAM(OFDM)/256-
QAM Maximum transmission rate 433Mbps Transmit power 10dBm, 11dBm, 12dBm, 13dBm, 14dBm, 15dBm, 16dBm Antenna gain 2.5 0.5dbi (optional) Antenna performance 1-way omnidirectional board antenna 4 Hanshow Copyright Reserved Zhejiang Hanshow Technology Co., Ltd. Hanshow Shelf Edge Digital Signage HS-AT2311 Product Manual Ultra-high sensitivity -70dBm Ethernet module Connection rate 10/100M (adaptive) Auto-negotiation Supported Polarity adaptation Supported DHCP Supported Bluetooth module Working frequency 2402MHz ~ 2480MHz Channel bandwidth 20M Modulation mode FHSS/GFSK/DPSK/DQPSK Transmission rate 1M/2M/3M Transmit power 8dBm adjustable Antenna gain 2.5 0.5dBi (optional) Antenna performance 1-way omnidirectional board antenna Ultra-high sensitivity
-85dBm USB Voltage and current 5V voltage, 500mA current Transmission rate 480Mbps (USB2.0) Power consumption Idle power consumption Maximum power consumption 12V voltage, 1A current 12V voltage, 2A current Temperature Working temperature
-10 ~ 50 Storage temperature
-40 ~ 70 5 Hanshow Copyright Reserved Zhejiang Hanshow Technology Co., Ltd. Hanshow Shelf Edge Digital Signage HS-AT2311 Product Manual Display LCD 23.1-inch HD shelf edge digital signage Resolution 1920*158 Viewable area 585.6mm (H) * 48.19mm (V) Viewing angle 89/89/89/89 Display mode Normally black IPS Contrast 3000:1 Brightness 400nit 2.2 Physical interfaces HS-AT2311 physical interfaces are as shown in Figure 2-1. Figure 2-1 HS-AT2311 physical interfaces Table 2-2 describes the function of each physical interface. Table 2-2 HS-AT2311 interface functions No. Interface name Description USB port USB 2.0 port extended from Type-C port. Used to connect salve devices such as U disk. 1 Power port Extended from Type-C port to connect DC power adapter. Hanshow provides standard 12V-2A adapter. The port can also provide 12V output power. WAN port 100M/10M adaptive Ethernet port extended from Type-C port 6 Hanshow Copyright Reserved Zhejiang Hanshow Technology Co., Ltd. Hanshow Shelf Edge Digital Signage HS-AT2311 Product Manual No. Interface name Description RS232 port 1 Device debug port for professional technicians, extended from Type-
C port, to connect with device supporting RS232 port RS232 port 2 Device debug port for professional technicians, extended from Type-
C port, to connect with device supporting RS232 port 2 Power port Extended from Type-C port to connect DC power adapter. Hanshow provides standard 12V-2A adapter. The port can also provide 12V output power. USB port USB 2.0 port extended from Type-C port. Used to connect salve devices such as U disk. Note: Be sure to use the cables provided by Hanshow. For more information, see Hanshow Cable User Manual. 2.3 Nameplate HS-AT2311 nameplate is as shown in Figure 2-2. Figure 2-2 HS-AT2311 nameplate 7 Hanshow Copyright Reserved Zhejiang Hanshow Technology Co., Ltd. Hanshow Shelf Edge Digital Signage HS-AT2311 Product Manual Table 2-3 describes the information on HS-AT2311 nameplate. Table 2-3 HS-AT2311 nameplate information No. Area Description 1 Upper-left gray box area NAME: Product category MODEL: Unique model name in Hanshow RATING: Rated voltage and current 2 Upper red box area Shows passed certification marks such as CCC, CE, FCC, and ROHS. Upper-right box area white Indicates the product lifetime is 10 years. The product cannot be discarded casually. It must be disposed of by a special recycling agency. Middle yellow box area Shows the precautions for use, transportation, storage, and other conditions. Lower-right blue box area Lower-left green box area Shows device manufacturer information. Shows the unique serial number (SN) of product production. 3 4 5 6 2.4 Appearance parameters Table 2-4 describes HS-AT2311 appearance parameters. Table 2-4 HS-AT2311 appearance parameters Name Frame Description Cold rolled iron sheet Rear case Aluminum alloy Structural materials Net weight (g) Color Length * Width * Height (mm*mm*mm) 600*61*16 713 Black 8 Hanshow Copyright Reserved Zhejiang Hanshow Technology Co., Ltd. Hanshow Shelf Edge Digital Signage HS-AT2311 Product Manual 3 Installation 3.1 Description This chapter introduces HS-AT2311 installation and required accessories. HS-AT2311 needs to be installed on the shelf end for better effects of visual playback and marketing campaign, as shown in Figure 3-1. Figure 3-1 HS-AT2311 installation Note:
Its recommended to leave at least 1 meter of free space in front of the display screen, in order that customers can have better experience on watching screen content. Its recommended to install the shelf edge digital signage in the middle or top of the shelf. The length of the shelf edge digital signage should match shelf length. The installation location should have good Wi-Fi coverage. The surrounding metal interference should be as little as possible. In particular, avoid cage interference effect. Be sure to install firmly to avoid loosening and falling off. 9 Hanshow Copyright Reserved Zhejiang Hanshow Technology Co., Ltd. Hanshow Shelf Edge Digital Signage HS-AT2311 Product Manual 3.2 Installation accessories Figure 3-2 HS-AT2311 installation accessories. Figure 3-2 HS-AT2311 standard installation accessories Its recommended to use hanging installation method, as shown in Figure 3-3. Figure 3-3 HS-AT2311 assembly diagram Note: For information of detailed installation instructions and other installation methods, see Hanshow Shelf Edge Digital Signage HS-AT2311 Installation Manual. 10 Hanshow Copyright Reserved Zhejiang Hanshow Technology Co., Ltd. Hanshow Shelf Edge Digital Signage HS-AT2311 Product Manual 4 Operations 4.1 Network settings This chapter describes network settings and system upgrade of HS-AT2311. HS-AT2311 currently only supports direct operation of the device for network settings. HS-AT2311 support both Wi-Fi and Ethernet connections. You can configure network environment according to actual use scenarios. 1. On the devices system desktop, tap Settings to open the Settings page, as shown in Figure 4-1. Figure 4-1 Network settings selection page 2. Select Wi-Fi or Ethernet according to your network requirements. 4.1.1 Wi-Fi settings Follow the steps below to configure Wi-Fi network connection:
1. Tap Wi-Fi to open the wireless network settings page. 2. On the upper-right corner of the page, tap the switch to turn on the Wi-Fi connection function. The system automatically searches for available wireless networks, and then lists available network access points, as shown in Figure 4-2. Figure 4-2 Turn on wireless network connection 3. Tap the access point you want to connect. The setting page for the selected wireless network opens. 4. If static IP setting is not required, enter the wireless network password directly, and then tap the Complete button on the soft keyboard. The system automatically 11 Hanshow Copyright Reserved Zhejiang Hanshow Technology Co., Ltd. Hanshow Shelf Edge Digital Signage HS-AT2311 Product Manual connects to the wireless network, as shown in Figure 4-3. If the entered password is correct, the system connects to the wireless network successfully, and shows message indicating successful network connection. This completes the DHCP
(dynamic IP assignment) configuration of the wireless network. Figure 4-3 Enter wireless network password If dynamic IP setting or other network setting is required, on the password input page, swipe down the page, and then tap Advanced options, as shown in Figure 4-4. Figure 4-4 Tap Advanced options to set static IP The bottom of the page shows configuration options for the wireless network. Table 4-1 describes configuration details. Table 4-1 Wireless network static IP configuration options Configuration item Description Proxy Network proxy, configuration item for network proxy server, can be configured manually or automatically. Proxy server host name Proxy server IP address, can be set when the proxy is configured manually. Proxy server port Proxy server port number, can be set when the proxy is configured manually. Do not use proxy for Domain names that do not use proxy. The domain names configured here will not make network interactions through the proxy server. This configuration item can be set when the proxy is configured manually. PAC URL IP setting Automatic proxy configuration script, can be configured when the proxy is configured automatically. If its set to static, device IP address needs to be manually configured. If its set to DHCP, device IP address needs to be obtained from the DHCP server. 12 Hanshow Copyright Reserved Zhejiang Hanshow Technology Co., Ltd. Hanshow Shelf Edge Digital Signage HS-AT2311 Product Manual Configuration item Description IP address IP address, can be configured when IP setting is set to static. Gateway Gateway address, can be configured when DHCP is selected for IP settings. Network prefix length The bit length of the network prefix, usually 24, can be configured when DHCP is selected for IP settings. DNS Domain name servers, including DNS1 and DNS2. DNS1 is the primary DNS server. Only when DNS1 cannot find IP addresses corresponding to domain names or when DNS1 is unavailable, can DNS2 configuration take effect. This configuration item can be configured when DHCP is selected for IP settings. After the configuration is complete, tap the Save button. The system automatically connects to the wireless network according to the configurations. If the connection is successful, the screen displays Connected, as shown in Figure 4-5. Figure 4-5 Wireless network connected successfully 4.1.2 Ethernet settings Follow the steps below to configure Ethernet connection:
1. Tap Ethernet to open the Ethernet settings page. 2. On the upper-right corner of the page, tap the switch to turn on the Ethernet connection function. Ethernet settings also support DHCP and static IP settings, as shown in Figure 4-5. Figure 4-6 Ethernet settings 13 Hanshow Copyright Reserved Zhejiang Hanshow Technology Co., Ltd. Hanshow Shelf Edge Digital Signage HS-AT2311 Product Manual 3. Select DHCP or Static IP. If Static IP is selected, the bottom of the page shows some configuration items, as shown in Table 4-2. Table 4-2 Ethernet static IP configuration options Configuration item Description IP address Static IP address to be configured Gateway Gateway address to be configured Subnet mask Subnet mask to be configured DNS Domain name servers, including DNS1 and DNS2. DNS1 is the primary DNS server. Only when DNS1 cannot find IP addresses corresponding to domain names or when DNS1 is unavailable, can DNS2 configuration take effect. This configuration item can be configured when DHCP is selected for IP settings. Note: After the manual configuration is complete, the system saves the configuration parameters. When switching between manual and automatic settings, the configuration does not need to be re-configured. 4.2 System upgrade HS-AT2311 supports two upgrade methods:
Manual upgrade by U disk The file system of USB flash drive is FAT32. Create folder named upgrade under the root directory of the USB flash drive. Save the system upgrade compression package to the folder. After device startup, insert the USB flash drive. The system automatically upgrades. Automatic upgrade through the network The device should be connected to extranet, or a server should be deployed for upgrade in the intranet, so that the device can be upgraded through interaction with the server. Note: Do not cut off power supply during the upgrade process. Power cut can damage the system. 14 Hanshow Copyright Reserved Zhejiang Hanshow Technology Co., Ltd. Hanshow Shelf Edge Digital Signage HS-AT2311 Product Manual 5 Activation Follow the steps below to activate HS-AT2311:
1. Before use shelf edge digital signage HS-AT2311, check and ensure the power cable connection and network cable connection are correct. 2. Make sure to use the standard 12V power adapter. 3. After power-on, the backlight of HS-AT2311 display is on, and the system starts to start. 4. The startup time is about 35 seconds. After system startup, the screen displays standard system interface or preset playback content. 5. After system startup, configure network settings according to instructions in section 4.1, for HS-AT2311 IP settings and other configurations. 6. If the configuration is correct and complete, HS-AT2311 automatically connects to Wi-Fi network. If the connection is successful, the network status indicator shows the connection status and periodically reconnects until the connection is successful. Otherwise, ! is displayed. Note: To use 2.4G Wi-Fi, its recommended to set 2.4G channel to 1, 6, or 11. 15 Hanshow Copyright Reserved Zhejiang Hanshow Technology Co., Ltd. Hanshow Shelf Edge Digital Signage HS-AT2311 Product Manual 6 Packing list This chapter introduces the packing diagram and contents of HS-AT2311. 6.1 Packing diagram Figure 6-1 shows the packing of HS-AT2311. Figure 6-1 HS-AT2311 packing diagram 6.2 Package contents HS-AT2311 package contains:
12 shelf edge digital signage HS-AT2311 One polyethylene foam cap One polyethylene foam tray One product manual One certificate 16 Hanshow Copyright Reserved Zhejiang Hanshow Technology Co., Ltd.