Apple was established in 1977 by Steve Jobs, Steve Wozniak, and Ronald Wayne to develop and sell Wozniak's Apple I personal computer. It is now one of the world's leading companies producing consumer electronics and personal computers, totaling over $265 billion in worldwide annual revenue for fiscal year 2018.

They serve mostly consumers, but also small and mid-sized businesses, education, enterprise, and government customers worldwide and are committed to bringing excellent user experiences to those customers through development of innovative hardware, software and services.

Apple's hardware lineup includes smartphones with the iPhone, tablets with the iPad, portable and desktop personal computers with the Mac line, digital media players with the Apple TV, smart watches with the Apple Watch, portable media players with the iPod, smart speakers with the HomePod, and wireless earbuds with AirPods. Their operating systems includes iOS their smartphones and portable media players, macOS for their personal computers, watchOS for their smartwatches, tvOS for their media player, and iPadOS for their tablets. Digital content & services include the iTunes Store, App Store for iOS, Mac App Store, TV App Store, Book Store, Apple Music make up some of the company's. Other services they offer include Apple Pay, the Apple Card, iCloud, and AppleCare.